The whole is greater than the sum of its parts.–Aristotle
ANASTASIA ADANI/VIEW VIDEO
Anastasia has significant expertise in retail marketing and advertising across multiple media platforms. Exceptional client management and presentation skills. She has a deep understanding of fashion, beauty, home, lifestyle, health, and over-the-counter categories. Extensive on-set experience and unique skill-set comprising set design, casting, choreography, art direction, video editing, design and layout. Experience in managing a significant scope of responsibilities including multiple studio locations, large client portfolios, and leading one of the largest creative organizations in the industry.
MICHELLE ICERUK/VIEW VIDEO
Michelle is an Art Director extraordinaire; she looks at every project through a frame of perfected sense of purpose, balance and style. Michelle works endlessly to dream up innovative and imaginative concepts and enjoys bringing them to life on-set as well through the production process. Along with a diverse creative background in magazine, print, and digital, Michelle also brings with her a great work ethic, amazing attitude, and a very pleasant disposition. After work, Michelle creates wonderful jewelry she shares with her loved ones.
When it comes to design, Natalia is as passionate as she is talented. With over 12 years spent working as an Art Director at one of Madrid’s premier agencies McCann Worldgroup España, she has experience across many platforms including commercial, broadcast, print and digital, and has amassed an impressive roster of clients including CocaCola, MasterCard, L’Oréal Paris and Maybelline. Moving to Toronto was the next step towards furthering her career, and one of the most rewarding decisions of her life to date.
Linda is a seasoned Art Director and a multidisciplinary artist with an innovative mind and a passion for design. She is a wealth of knowledge and experience, who has worked on some of the largest accounts in North America and spent a number of years at Target. From her handsketched storyboards to her skillful art direction, she has a unique ability to turn the ordinary into the extraordinary.
RUSTAM ALIYEV/VIEW VIDEO
Rustam Aliyev takes on each design project with a sharp eye, a steady hand and an endless imagination. A gifted layout designer Rustam also leads the video content production side of A Plus Creative. With a strong grasp of a variety of video editing tools, his skills range from video editing, stop-motion video and animation. He’s not afraid to get behind the camera either; he is constantly capturing the behind the scenes moments that give our clients a glimpse of life at our agency.
JENNIFER GOREN/VIEW VIDEO
Jennifer Goren is our talent behind the camera; the eye behind the eye. A passionate and innovative artist with a background in illustration, paint and photography her skills range from fashion and commercial products to stop-motion photography. Trained by top industry professionals in Toronto and New York she has a keen eye for composition and gift for conceptualizing compelling photographic themes. Artistic and gifted, with a fresh eye Jennifer also boasts recognition as a consistent finalist in A+ dance offs.
IAN PURCHASE/VIEW VIDEO
As our resident Videographer, Ian is our go-to man behind the lens. With a steady hand, a keen eye and an innate ability to frame a scene, he always captures the magic on set. But his passion for film extends far beyond the walls of our studio. Ian has always been fascinated by the world of cameras, photography and all things film related and began building his portfolio at the tender age of 15. Now an expert cinematographer, video editor, visual effects artist and sound designer film, he joins our team with an impressive set of skills and over a decade of experience in the industry. Aside from an undying passion for his work, he’s fueled by his favourite drink: matcha tea.
LINDSAY THOMPSON/VIEW VIDEO
Lindsay’s expertise in account management and business strategy comes from almost a decade of hands-on experience across the retail,
social media, PR and publishing sectors. From Hello Magazine to The Hudson’s Bay and Topshop, Lindsay has built strong internal and external relationships, solid business strategies and implementation plans. In addition, her work as a magazine photo editor, and as a stylist, fuelled her obsession with fashion, both behind the scenes and in real life.
DAN SMITH/VIEW VIDEO
Dan Smith is A Plus Creative’s secret weapon when it comes to managing projects. Whether it be photo, video, or digital Dan’s ability to assess situations and identify obstacles and solutions within the confines of budget and timelines. Outside of managing specific projects, Dan is our operational leader making sure that our studio is always running smoothly. When he’s not keeping us on track he’s laying them down. A talented musician himself, Dan is now passing his skills along to the next generation – his three kids!
CHRISTINE PSAILA/VIEW VIDEO
Christine Psalia, quite simply, gets things done. As our Assistant Producer she is adept at sourcing rare and unique props, helping select the right faces for our campaigns, making things run smoothly on set, and generally taking care of business. Prior to joining the A Plus Creative team Christine attended University of Guelph-Humber where she produced the final graduate gallery show. When she’s not on set, you can find her shredding the slopes at Blue Mountain.
PATRICK SKALS/VIEW VIDEO
Patrick joins our team with an extensive background in developing integrated, omni-channel campaigns for a wide range of industry leading brands. He’s a team player and a master strategist who’s passionate about helping clients to reach their marketing goals. When he’s not busy developing innovative brand strategies, you can find him dining at the city’s latest & greatest restaurants, playing sports, or painting works of art in his home studio.
SASHA DOWNER/VIEW VIDEO
Sasha is a seasoned writer with a background in journalism and fashion marketing, and a talent for building distinct brand voices. At Canada’s flagship department store, Hudson’s Bay, she created editorial content across many media platforms, interviewed and wrote about designers, entertainers and influential Canadian figures, managed the brand’s social media presence and developed a deep knowledge of fashion, beauty, home and lifestyle brands. Today as Copywriter and Digital Media Manager, she writes ad copy, editorial content and video scripts, develops creative concepts and brand voices, and manages several social media communities. When she’s not clacking away at her keyboard, you can find her up north or out on the town.
GIORGIO ANTONACCI/VIEW VIDEO
With a clear vision and skilled hands Giorgio is our studio manager and lead set designer. His ability to turn our studio into anything imaginable – from an art gallery to a winter wonderland – is something to behold. With over 15 years of experience under his (tool) belt there isn’t anything that Giorgio can’t build, source or assemble. Creativity is a state of mind and when Giorgio isn’t transforming our space he’s expanding his mind as an avid student of philosophy.
Darlene brings significant senior level executive experience in areas of E-Commerce and Omni channel strategy, system integrations, change management as well as retail operations. Darlene has worked as CIO and SVP Business Process Improvement at Sears Canada, as CIO and SVP Information Technology for Hudson’s Bay, and as VP Corporate Operations and E-Business for Roots. She sat on multiple CIO councils for Microsoft, IMB, and Cisco amongst others as well as CIO councils for National Retail Federation, and Retail Council of Canada (E-Commerce). Darlene provides unparalleled insight and expertise in combination with seasoned advice in all areas of Omni-channel strategy development and execution.
Darlene will act as an advisor on a technology and process side of the project and as required.
Cynthia worked as an Account Coordinator for a Montreal based advertising agency, as well as a coordinator in the Federal Government Minister’s office. Her diverse background has led to the development of an impressive set of skills ranging from communications, accounting, and project management and planning, to copywriting, design, photography and production. As a dedicated our E-Commerce coordinator Cynthia will be indispensable on the project coordinating all activities with Joe Fresh and suppliers to make it happen.
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