Launching new collection of the top American fashion brand in the Canadian market.   

We were able to capture Kenneth Cole’s boldly refined urban brand by shooting in various Toronto locations – including the Junction neighbourhood in Toronto’s west end, which offers a cool cityscape with lots of options. Creative team helped create a hip, street-smart creative vision. Casting and Prop & Fashion teams were able to match the fashion’s attitude to each setting with great success. Photographers and videographers were able to cover shot lists, plus create some improvised magic on location. Retouching team, video editors, and animation specialists enhanced the authenticity of the brand in all videos and stills.  New collection was a highly successful launch. Assets created were on-point with a confident, Canadian attitude.