Create impactful, informative, and empathetic social media content to reflect Shoppers Drug Mart’s reputation as the go-to destination for cough and cold seasonal relief. 

Clean backgrounds in SDM’s campaign colours put the focus on the people and products. Copy had an empathetic tone, and offered helpful advice for preventing colds, and tips for when you get one. Photography and videos created simple scenarios of those in need of relief – and those who found it. Product shots emphasized SDM’s wide selection of cough & cold relief options. Successful campaign confirmed SDM as a great resource for all Canadians who need seasonal cough & cold relief.