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The Home Depot – New Brand Launch 

OBJECTIVE:

Launch the new GlucksteinElements collection from renowned designer Brian Gluckstein built exclusively for The Home Depot. 

SOLUTION:

Elevated art direction, creative and execution aligned with upscale collections and the essence of the umbrella Gluckstein brand. Set and build team created exquisitely designed modern sets in neutral greys. Photography and video teams used precise lighting setups to recreate dream-home atmosphere. Clean, minimal propping added sophisticated style to complement refined bathroom vanity, lighting, and mirror collections. Finally, seamless photo editing and colour correction added finishing touches to the final assets. To the delight of the client, A Plus was able to perfectly capture the signature style and tone of the various GlucksteinElements collections and set customer expectations for this new brand launch.

services
art direction
photography
set design
photo editing