Elevate the look and feel of the HBC Spring Beauty campaign on multiple platforms. 

Start with Canadian and U.S. casting for high-profile talent. Art direction is fresh and imaginative with a consistent, overarching aesthetic even when serving up multiple top brands. Even with a soft pink palette, layouts were bold and dynamic. Photography and video added energy to shots using motion, stop motion and animation effects, while retouching and colour correction were seamless. A Plus produced gorgeous HBC Spring Beauty campaign was a successful and cohesive event enjoyed on multiple touchpoints – including social, digital plus print catalogues, and YouTube channel.