Elevate Joe Fresh e-commerce experience to connect to today’s consumers and increase sales.

The strategy was to highlight the authenticity of the brand. Celebrate the diversity, personality, and energy of each collection by casting fresh faces to match. Avoid traditional poses and blank expressions. Let the talent play, move, and express themselves to capture candid, relatable moments. Sophisticated lighting, expressive art direction, candid photography and very light retouching ensured consistent, bright, and dynamic shots that emphasized positivity, comfort, and real-life moments. True to garment color correction ensures customers receive what they see on the screen every time they shop. A Plus e-commerce solution helped Joefresh.ca establish a fashion destination for all Canadians looking for modern style and timeless basics as worn by diverse, relatable models. Joe Fresh continues to grow and is now a globally recognised fashion brand.