We were challenged to grow Shoppers Drug Mart as the top destination for new launches and product innovations in personal care.

A Plus designed a bright and fresh campaign to demonstrate how easy it is to update a personal skin care, hair care, oral care, lip care, shaving or grooming routine at Shoppers Drug Mart. Diverse casting and real-life moments give assets a relatable vibe. The look is clean and bright, with colours and tone that align with overarching company brand. Beautiful, tightly framed shots capture intimacy of personal spaces. Engaging animated CGI effects including a captivating ‘wipe’ of a fogged-up glass shower door reveal new products. Type treatment chosen is easy-to-read and on-trend.  A Plus produced fun and inviting videos, reels and carousels resonate with consumers and confirm SDM as the place to go to refresh any personal care routine with what’s new, effective, and innovative.