Yes, it is TikTok - the world’s number one app. Those who dismiss TikTok as simply a destination for lip synching and dance challenges are ignoring its meteoric growth and worse, underestimating its potential.
Life – or the perfect ad agency – is never one-size-fits-all. It’s about finding the best fit for the goal at hand. Decisions are based on budget, objectives, reputation, customer service, plus a host of
Today’s consumers are well-informed and connected to world events and so too should be their brands. Social media is not just an algorithmic marketing platform, it’s a social medium first, so if a
One demographic currently accounts for about 20% of the population in North America and is the most media intelligent group of all. They are Gen Z. This diverse, digital-native group literally does not know the world
Every brand needs to confront climate change to thrive. If this global crisis is not addressed honestly and swiftly, today’s brands will be left behind by consumers seeking more ethical choices. Real change demands integrity, urgent action, and
Times change and the need for an in-house agency is growing. Today, in part due to social platforms, democratization of marketing and creative tools, there’s an increasing trend for larger companies to take marketing strategy, digital creative, technology,
