Time to TikTok?
Yes, it is TikTok - the world’s number one app. Those who dismiss TikTok as simply a destination for lip synching and dance challenges are ignoring its meteoric growth and worse, underestimating its potential.
Best Agencies are Less Fat and More Protein
Life – or the perfect ad agency – is never one-size-fits-all. It’s about finding the best fit for the goal at hand. Decisions are based on budget, objectives, reputation, customer service, plus a host of
Jumping on the ‘Brand-Wagon’.
Today’s consumers are well-informed and connected to world events and so too should be their brands. Social media is not just an algorithmic marketing platform, it’s a social medium first, so if a
1st Digitally Native Generation
One demographic currently accounts for about 20% of the population in North America and is the most media intelligent group of all. They are Gen Z. This diverse, digital-native group literally does not know the world
Time to Come Clean.
Every brand needs to confront climate change to thrive. If this global crisis is not addressed honestly and swiftly, today’s brands will be left behind by consumers seeking more ethical choices. Real change demands integrity, urgent action, and