April 8, 2022

Time to TikTok?

Which app has over 1 billion monthly active users, and reached 3 billion downloads last year? 

Yes, it is TikTok - the world’s number one app. Those who dismiss TikTok as simply a destination for lip synching and dance challenges are ignoring its meteoric growth and worse, underestimating its potential. TikTok mission statement is to “inspire creativity and bring joy” – which sounds like a great fit for marketers. TikTok can be a trendsetter, and an ideal platform for quirky humour and entertainment.  It is primarily a short-form entertainment platform.

Though ads on TikTok potentially reach hundreds of millions of consumers, it’s not for everyone or every brand. Plus, ads from other platforms, like Instagram, don’t translate well here. TikTok users often don’t use Instagram and don’t want to see its content on TikTok. The TikTok audience is dominated by younger users seeking entertainment value and avoiding commercials. TikTok users are smart and respond to authentic content and relatable influencers only. Is TikTok right for you? Let’s talk about it.

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