BEAUTY.

Estée Lauder - shades of love event

OBJECTIVE:

Create an event for Shoppers Drug Mart to showcase their exclusive collection of Estee Lauder lipsticks. 

SOLUTION:

Our team created a high-energy, colourful celebration of lips and lipsticks. The concept focused on video and photographic closeups and stop-motion animation of lips applying lipstick in multiple shades, as well as products in motion. Assets also featured a large, bold original canvas painted with kiss imprints, created in A Plus studio. A Plus created a dynamic, memorable campaign event with over 30+ pieces of content. Campaign was also well received by both Shoppers Drug Mart and Estee Lauder customers. 

services
video production
art direction
photography
set design
animation
photo editing