Communicate to consumers how essential Sun Care is for outdoor fun and Shoppers Drug Mart is the #1 destination for all their family’s sun care needs.

We designed a bright and graphic reminder to ‘Sunscreen up!’ no matter the outdoor activity. Creative and Art Directors used vivid, summery colour-clocked backgrounds as the backdrop for natural, sunny day moments with family. Assets also include sun care product sequences with natural ingredients and smears, animated in stop-motion. Lighting captures products with both sharp sunny-day shadows and softer made-in-the-shade shadows. Prop & Fashion teams were able to bring diverse talent together to create high-energy fun. Photographers and Videographers shot in-studio family talent interacting with each other family or applying sunscreen. They also captured amazing tabletop product sequences with minimal and suitable propping like shades, towels, or natural greenery. Fun, playful campaign successfully communicated to consumers that Shoppers Drug Mart has Sun Care covered – so everyone can enjoy every moment of the season.