Create an awareness campaign for Scarborough Town Centre to remind consumers that STC is a modern fashion destination for those who care about style. 

Clean, minimal, and modern art direction. Sets were neutral with a fragment of an upscale room, or simply solid painted off-white backgrounds that allow the vibrant fashions to stand out. We added a nod to spring by using fresh flowers as beautiful props in many shots. Young and beautiful talent was cast and wore trendy casual and dressy options from a selection of the mall’s chicest retailers. Upscale campaign for social and signage surprised many consumers by creating awareness of how trendy Scarborough Town Centre could be.