Design a fun, new digital vision for HBC Home that refreshes the current creative, while complying with time and budget constraints.

Art direction and execution focused on keeping things playful and simple. Products are always front and centre and lit and shot create that ‘must-have’ feeling. Bright colour-blocked backgrounds, or neutral backgrounds when colour is the main story. Cheeky or subtle styling – depending on the product mix. ‘Fresh’ is also reflected in delicious looking food styling for small appliances, and healthy plants for ‘green’ propping. Even on larger shoots, like HBC’s exclusive Gluckstein Home collection – simple and beautiful is always the solution. A Plus team delivered content which on target and well received across all store categories, for social and web.