Enhance the ‘Fab, Fun & Done’ holiday theme by creating bright, branded content.

A Plus generated a light and bright mood with fun ‘real-life’ moments that express the pure joy of the season. Diverse casting makes the spots relatable and Canadian. Design colourful backgrounds in campaign colours, to make holiday gifts and people pop. Dress the frame with festive, subtle propping. Campaign highlighted Holiday gift-giving made easy and fun, as well as positive vibes, exciting energy, and practical gift ideas that are essential to the Shoppers Drug Mart’s brand.