The Canadian-based charity Look Good Feel Better wanted to mark their 30^th anniversary of empowering women facing cancer, with a special celebration. 

LGFB opted to create a digital and print magazine to mark their milestone anniversary, in part due to the cancellation of their in-person annual Mirror Ball gala due to COVID restrictions. A Plus team stepped up for this unique collaboration with LGFB to honour these courageous women, their caregivers, volunteers, supporters, and healthcare teams who make up their amazing community. Our cross-functional team helped craft a strong creative vision for the magazine and brought together a wealth of strong, courageous women and worked with them to create looks they were comfortable with. A Plus photographers and videographers shot in-studio and on-location. Set build & design team created warm and intimate in-studio settings for personal interviews. Photo retouching, video editing, and animation specialists created seamless assets for the magazine’s bonus interactive content. LGFB and A Plus project team created and delivered a beautiful, 74-page digital and print magazine and a welcomed resource to the community impacted by cancer. Fifteen inspirational stories also featured bonus interactive content such as video interviews, tips, and hair and makeup demonstrations. A Plus also edited a single, overarching 30^th anniversary video for the LGFB team to share remotely. A Plus is proud to have helped create a large library of digital content for LGFB that will benefit all Canadian Women impacted by cancer as well as their families.