This Canadian-born, global skincare company offers effective, clinically tested skin care technologies with integrity. They chose A Plus to help produce the content required for the Sephora store takeover.

We stayed true to The Ordinary brand’s DNA by producing beautiful, clean, and translucent visual content. The emphasis was on lighting and macro photography to align with the established brand’s authentic and science inspired aesthetic. Minimal photography image processing and editing helped create engaging, flawless, and true to product imagery. When it comes to beauty, integrity, and innovation, there’s a natural symbiosis between A Plus and The Ordinary. Amazing imagery within a very short turnaround time delivered excellent customer experience in large print and digital formats.